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TRIXIE In-house trade fair 2015
More than 1,200 guests and distribution partners from 23 countries visited the TRIXIE in-house trade fair in Tarp from 28.5.-3.05.2015.

A great time: the TRIXIE in-house trade fair 2015

On 29.5.-31.05, following the theme "TIME FOR ideas, exchange, information, experiences...", TRIXIE presented the new products for 2015 along with the new catalogue on its in-house trade fair in Tarp. That Thursday the corporate headquarters already received visitors from 25 distribution partners from 23 countries, for the first time bringing along their own customers, as part of an international meeting.

Flanked by the co-exhibitors flexi, SureFlap, Interquell and A+S, the exhibition stall didn't just offer ample space for the over 500 new items with its roughly 700sqm. It also effectively showcased a variety of topics and presentation methods.

The offered workshops "Engaging with dogs" and "Behaviourally appropriate accessories for Cats" received great interest. Even more specialised topics such as "Pet toys in the focus of market oversight" and "Tracking the causes of stress" enjoyed high attendance from the customers.

An introductory course into the new items and the highly requested guided tour through the TRIXIE logistic storage facility completed the information programme.
Trips to Flensburg and onto the Baltic Sea, the demonstration of Search and Rescue and tracking dogs, music and dance shows, Photo-shoots for dog and master, a happy programme for children and culinary delights were offered to ensure a relaxed time for all. The question of the TRIXIE-Rally was "And what does time mean to you?", which led participants across the show grounds with tasks on the topic of health and awareness.

"Despite a slight reduction in visitor numbers from Germany, we are looking at a very successful trade fair," concludes chief executive officer Volker Haak. "We were able to closely attend to our customers and the feedback to our new products was very positive."

For example, TRIXIE has adopted several products in the area of Pet-activity into its range, such as cat-agilitiy-balance sets, and expanded its range of Cat Activity games with new models. High quality silicon sleeping mats as well as practical training aids and solutions for storage and travel were all focused on.