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TRIXIE celebrates its 10th anniversary in the UK!
The year 2022 marks an important milestone for TRIXIE as we celebrate 10 years since commencing direct deliveries to retailers in the UK.

TRIXIE celebrates its 10th anniversary in the UK!

Founded in 1974 by Bonnik Hansen, TRIXIE has gradually established itself in all European countries as well as worldwide. Following the former independent wholesaler and distribution partner TRIXIE UK going into administration, TRIXIE was faced with the decision of how to continue to supply the UK market.

TRIXIE decided to take matters into their own hands and appointed a dedicated sales team for the UK, which started servicing and developing UK stores in January 2012.

Today, seven Area Sales Managers are responsible for our customers in the UK. They are supported by a six-person back-office team who provide advice and ensure smooth processes from TRIXIE's headquarters in Northern Germany. All logistics are also managed from our headquarters in Tarp.

The UK's exit from the EU has presented the team with new challenges. To ensure the sustainable supply of the extensive range without additional administrative work with customs and authorities, TRIXIE founded TRIXIE UK Pet Products Ltd. in June 2021.

"We are confident that we will be able to supply customers in the UK just as easily as in pre-Brexit times and feel well prepared for the next 10 years," says CEO Volker Haak.

The anniversary year 2022 will be celebrated in the form of extensive offers and promotions for UK customers.