> Aviso Legal > Protección de Datos

Data Protection Information

In the following, we would like to inform you how your personal data is processed when you use our website.


The responsibility for the website lies with TRIXIE Heimtierbedarf GmbH & Co. KG (Industriestr. 32, 24963 Tarp, Germany). Please see our legal notice for more information about our company and its authorised representatives.

Which data is processed?

Legal Bases for Data Processing
In order to be able to make our website and the services connected with it available to you, we process personal data based on the following legal bases:  

– Consent (art. 6 para. 1 lit. a) DSGVO – German version of GDPR)
– Fulfilment of contracts (art. 6 para. 1 lit. b) DSGVO – German version of GDPR)
– On the basis of the balance of interests (art. 6 para. 1 lit. f) DSGVO – German version of GDPR)
– In compliance with a legal obligation (art. 6 para. 1 lit. c) DSGVO) – German version of GDPR)

In connection with the data processing taking place, we will refer to these terms so that you can understand on which basis we process personal data.

If personal data is processed based on your consent, you are entitled to revoke your consent at any time with effect for the future.
If we process data on the basis of a balance of interests, you as the party affected have the right to object to personal data being processed pursuant to the provisions of art. 21 DSGVO (German version of GDPR). 

Access Data
When you visit our website, personal data is processed in order to enable us to display the contents of the website on your terminal.

For the webpages to be displayed in your browser, the IP address of the terminal you use needs to be processed along with further information on the browser used on your terminal.
For reasons of data protection, we are obliged to ensure confidentiality and integrity concerning the personal data processed in our IT systems.

For this purpose and in this interest, the following data is recorded on the basis of a balance of interests:

– IP-address of the calling computer (for a maximum of 7 days)        
– Operating system of the calling computer     
– Browser version of the calling computer     
– Name of the file retrieved    
– Date and time of the retrieval     
– Amount of data transmitted     
– Referring URL
The IP address is deleted from all systems used for the operation of the website after 7 days at the latest. The remaining data does not enable us to link to your person.

The data is also used to find and rectify errors on the website.

Contact Form
On our website, we offer a contact form allowing you to request information about our products and services or generally get into contact with us. The mandatory data required from you enabling us to answer your request has been marked as mandatory fields. Details in other data fields are optional.
We need this data to be able to deal with your request, to address you correctly and answer your query. In the case of specific requests, the data is processed to fulfil or to initiate a contract. In the case of general requests, the data is processed on the basis of a balance of interests.

Requests reaching us via our contact form on our website are processed electronically to answer your request. If this is the case, it is possible that third persons or departments might receive information about the content on the form you sent.
The data on the form is transmitted via internet by means of encrypted connections.

We use cookies on our website. Cookies are small pieces of textual information that are stored on your terminal via your browser. Cookies are needed for certain functions on our website.

In doing this, we use session cookies that are automatically deleted by your browser directly after the end of your visit to our website.

We also use so-called persistent cookies in the area of web analysis. These are not automatically deleted after the end of your visit to our website.
You have the option of stopping cookies being placed on your computer by using the corresponding settings in your browser. However, we point out that the use of our website might be restricted in that case. Cookies do not install or start any programmes or other applications on your computer.

This use of cookies is based on a balance of interests. Our interest is making your visit to our website user-friendly.     

Web Analysis
We use the web analysis tool “Google Analytics” on this website. The purpose is a “needs-based design” of the website carried out on the basis of a balance of interests. In addition, the web analysis allows us to find and rectify errors on the website, e.g. incorrect links. Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and that allow us to analyse how you use our website. In this process, so-called “client IDs” are used that serve to set up pseudonymous user profiles that record all visits to the website by one user, with desktop computer as well as with mobile devices.
In general, the information generated by the cookie about your use of this website is transferred to a Google server in the USA and stored there. As we have activated the so-called IP anonymisation on this website and entered into a contract for anonymised data processing with Google, your IP address is shortened before being transferred within member states of the European Union or other contracting states of the Agreement on the European Economic Area. It is only as an exception that the full IP address is transferred to a Google server in the USA and shortened there.
Google is certified according to the so-called “Privacy Shield” (list entry) and guarantees an appropriate level of data protection.
Please find more information on the terms and conditions of use of Google Analytics and information on data protection at: https://policies.google.com/privacy.

Google Web Fonts
We use so-called Google web fonts on our website. This means we download fonts from Google’s servers intended to improve the website design. The data processing is done on the basis of a balance of interests. Our interest is an attractive website design.

The fonts concerned are downloaded from Google servers that are normally located in the USA. Google guarantees an appropriate level of data protection (list entry “Privacy Shield”).

Google Maps
The use of Google Maps is carried out in the interest of an attractive display of our online offers and to make the places named on our website easy to find. This constitutes a legitimate interest in accordance with art. 6 para. 1 f) DSGVO (German version of GDPR).

When you open the map, e.g. data of your device and usage is sent to servers outside the EU for analysis purposes. In this Google guarantees an appropriate level of data protection (list entry “Privacy Shield”).  

Google reCAPTCHA
For forms, the service reCAPTCHA by Google Inc. is used on the basis of a balance of interests. This service is used in the interest of data security in transmitting forms as it differentiates between entries made by natural persons and improper ones generated by machine-generated or automated processing.   
The data needed for this service are processed by Google servers that are usually located outside the EU. Google guarantees an appropriate level of data protection (list entry “Privacy Shield”).

Determining the Geolocation/Language
We use a service from ipapi.com to determine the geolocation/language via the IP. This is based on a balance of interests that helps us to correctly display country-specific price recommendations.      

The company providing the service is based in Austria and is subject to the EU-GDPR.

TLS Encoding of Emails     
Emails are encoded with the help of the service for transmission provided by Office 365 by Microsoft Corporation. We use this service on the basis of a balance of interests as we want to protect the email exchanges with our customers from unauthorized third parties.

The data processing is controlled by Microsoft data processing centres that might be located outside the EU. Microsoft guarantees an appropriate level of data protection (list entry “Privacy Shield”).
Information on Data Processing in connection with Facebook and Instagram  
We use our Facebook fanpage and our Instagram account to provide information about us and our products. And, of course, we want to get into contact with Facebook and Instagram users and communicate with them.

Technically, Facebook does the data processing. In so far, we refer to Facebook’s data protection page Facebook Data Policy.
According to ECJ Law, in certain circumstances there can be a joint responsibility for Facebook and us for parts of the Facebook fanpage. This processing is then carried out on the basis of an agreement on joint processing that can be found here.           

Purposes of Processing Personal Data 

We process the data named above for the operation of our website and for fulfilling contractual obligations towards our customers as well as for maintaining our legitimate interests.

In the case of requests outside of an active customer relationship, we process the data for purposes of sales and promotion. You can object to our use of personal data for promotional purposes at any time.

Optional Data

In so far as you give us optional data, e.g. in forms, and this data is not necessary to fulfil our contractual obligations, we process this data assuming that processing and using this data is in your interest.

Receivers / Passing on Data

Data that you provide us with is never passed on to third parties. In particular, your data is not passed on to third parties for promotional purposes.

If necessary, we appoint service providers for operating our website or for other products or services we provide. In this case, it can happen that a service provider gains access to personal data. We take great care to choose our service providers – in particular concerning data protection and data security – and take all necessary measures relating to data protection law for legitimate data processing.

Data Processing outside the EU

As far as personal data is processed outside the EU, you can infer this from the above statements.     

Data Protection Officer

We have appointed a data protection officer.
You can reach this person as follows:  
TRIXIE Heimtierbedarf GmbH & Co. KG
- Data Protection Officer -
Industriestraße 32
24963 Tarp

contact form

Your Rights as Affected Party

You have the right to obtain information about your personal data. You can contact us for this at any time. 
In case of a request for information that does not come in a written form, we ask you to understand that we might need proof to confirm your identity.

Furthermore, you have the right to correct your data, have them deleted or their processing restricted within your legal rights.

Finally, you have the right of objection against the processing of your data within the scope of the legal regulations. The same applies to the right to data portability.    

Deletion of Data

As a rule, we delete personal data as soon as there is no need for further retention. However, it can be necessary to keep data to be able to fulfil contractual services, to be able to check warranty claims or if applicable guarantee claims and to grant or refute these. In the case of legal retention obligations, the data can only be deleted after this retention obligation has expired.      

The Right to Complain to a Supervisory Authority

You have the right to complain to a supervisory authority for data protection about the processing of your personal data by us.       

Changes to this Information on Data Protection

We will revise this information on data protection when we make changes to our website or on other occasions whenever necessary. The current version will always be displayed on our website.

Version: 12 March 2019