We take the protection of your personal data very seriously and treat it confidentially and in accordance with statutory data protection regulations as well as this privacy policy. This privacy policy applies to our mobile iPhone and Android apps (hereinafter referred to as the “APP”). It explains the type, purpose, and scope of data collection in the context of APP usage. Please note that data transmission over the Internet may have security vulnerabilities. Complete protection of data from access by third parties is not possible.
(1) Controller
The controller for data processing in connection with this APP is:
TRIXIE Heimtierbedarf GmbH & Co. KG
Industriestr. 32
24963 Tarp
Telephone: +49 4638 2109-100
E-Mail: info@trixie.de
The “controller” is the entity that collects, processes, or uses personal data (e.g., names, email addresses, etc.).
(2) Data Protection Officer
You can contact our Data Protection Officer at:
TRIXIE Heimtierbedarf GmbH & Co. KG
- Data Protection Officer -
Industriestraße 32
24963 Tarp
Telephone: +49 4638 2109-100
E-Mail: dst@trixie.de
(3) General storage period of personal data
Unless otherwise specified within this privacy policy, the personal data collected by this APP will be stored until you request deletion, revoke your consent to storage, or the purpose for storage no longer applies. If a legal obligation to retain the data or another legally recognized reason for storage (e.g., legitimate interest) exists, the respective personal data will not be deleted until the retention obligation ceases.
(4) Legal basis for the storage of personal data
Unless otherwise specified within this privacy policy, the personal data collected by this APP will be stored until you request deletion, revoke your consent to storage, or the purpose for storage no longer applies. If a legal obligation to retain the data or another legally recognized reason for storage (e.g., legitimate interest) exists, the respective personal data will not be deleted until the retention obligation ceases.
(5) Encryption
For security reasons and to protect the transmission of confidential content, such as requests you send to us as the APP operator or communications between APP users, this APP uses encryption. This encryption prevents the data you transmit from being read by unauthorized third parties.
(6) Changes to this privacy policy
We reserve the right to amend this privacy policy at any time in compliance with legal requirements.
The GDPR grants data subjects whose personal data is processed by us certain rights, which we explain below:
(1) Withdrawal of your consent to data processing
Many data processing operations are only possible with your consent. We will explicitly obtain your consent before processing begins. You may revoke your consent at any time. A simple informal notification by email to us is sufficient. The lawfulness of the processing carried out until the revocation remains unaffected.
Right to object (Art. 21 GDPR)
Objection on grounds relating to your particular situation (Art. 21 (1) GDPR):
If we process your personal data based on Art. 6 (1) lit. e GDPR (public task) or Art. 6 (1) lit. f GDPR (legitimate interests), you have the right to object at any time on grounds arising from your particular situation. This also applies to profiling based on these provisions.
Objection to direct marketing (Art. 21 (2) GDPR):
If your personal data is processed for direct marketing purposes, you may object to this processing at any time. Once we receive your objection, your data will no longer be used for advertising purposes.
(2) Right to lodge a complaint with a supervisory authority
In the event of GDPR violations, data subjects have the right to lodge a complaint with a supervisory authority. This right exists regardless of any other administrative or judicial remedies.
Access, erasure, and correction
You have the right to free access to your stored personal data, its origin, recipient, and the purpose of data processing, as well as the right to correct or erase this data at any time. For this and other questions about personal data, you can contact us at the address provided in the imprint.
(4) Right to restriction of processing
You have the right to request the restriction of processing your personal data. You can contact us at the imprint address for this. The right exists in the following cases:
If processing has been restricted, these data may—apart from storage—only be processed with your consent, or for legal claims, or to protect the rights of another person, or for important public interest of the EU or a Member State.
(5) Right to data portability
You have the right to receive the data we process on the basis of your consent or in fulfilment of a contract automatically, in a commonly used, machine-readable format, or have it transmitted to a third party. If you request direct transfer to another controller, this will only take place if technically feasible.
To provide our services through the APP, we require the following access rights, which allow us to access certain functions of your device:
Access to device functions is necessary to ensure APP functionalities. The legal basis for this processing is our legitimate interest pursuant to Art. 6 (1) lit. f GDPR, your consent pursuant to Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG, and—if a contract has been concluded – the fulfilment of contractual obligations (Art. 6 (1) lit. b GDPR).
(1) General
When using our APP, we collect the following personal data:
The processing of this data is necessary to ensure APP functionalities. Legal basis: legitimate interest (Art. 6 (1) lit. f GDPR), consent (Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG), and—if a contract has been concluded – fulfilment of contractual obligations (Art. 6 (1) lit. b GDPR).
(2) Inquiries within the APP, by email, phone, or fax
If you contact us (e.g., via contact form within the APP, by email, phone, or fax), your request including personal data (e.g., name, inquiry) will be stored and processed for the purpose of handling your inquiry. Processing is based on Art. 6 (1) lit. b GDPR if it relates to contractual obligations or pre-contractual measures. In all other cases, processing is based on consent (Art. 6 (1) lit. a GDPR) and/or our legitimate interest (Art. 6 (1) lit. f GDPR) in effectively handling inquiries.
The data remains with us until you request deletion, revoke your consent, or the purpose ceases (e.g., completed processing). Statutory requirements (e.g., retention periods) remain unaffected. Data will not be shared without your consent.
Storage period: Data will be stored only for the required duration and deleted at the latest upon your deletion request, unless legal retention obligations apply.
When you access our APP, your behaviour may be statistically analysed using analytics tools for marketing, research, or service improvement. When using external service providers (processors), we ensure compliance with German and EU standards through contracts.
(1) Google Analytics Firebase
We use Google Analytics Firebase (Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) to analyse user behaviour.
Firebase allows us to analyse in-app behaviour (e.g., screen views, button presses, in-app purchases, ad effectiveness). It collects session counts/duration, OS, device models, region, and more. Details:
https://support.google.com/firebase/answer/6318039?hl=en
Firebase may transfer your personal data to the USA.
Processing is based on our legitimate interest (Art. 6 (1) lit. f GDPR) in optimizing the APP and services. If consent is requested, processing is based on Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG. Consent can be revoked at any time.
More info:
Our APP uses IoT services from Tuya Inc., a provider of smart devices and platforms, to provide and manage connected devices. Personal data is processed to enable and optimize device usage.
(1) Data processed
(2) Purpose
To provide APP and device functionalities, and for analysis/service improvement.
(3) Legal basis
(1) Scope
In addition to GDPR, we inform you under Regulation (EU) 2023/2854 (“Data Act”) about data generated through the use of our smart products with the APP.
(2) Types of data generated
(3) Access to data
You may access APP/device-generated data at any time via your user account or on request in machine-readable formats (e.g., JSON, CSV).
(4) Transfer to third parties
You may request transfer to a third party of your choice. Transfers are immediate, free or under fair, reasonable, and non-discriminatory (FRAND) terms.
(5) Storage period
Device data: until deleted by the user
Cloud/APP data: until deleted by the user
(6) Restrictions
Data transfer may be refused if it endangers trade secrets or device security. In such cases, we will document and inform you.
(7) Product-specific info about our smart products: www.trixie.shop
Date: August 2025